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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • Argentina's soccer player Lionel Messi stands next to a Chinese traditional painting of himself during a promotion event in Beijing

    MESSI PEPSI

    Argentina's soccer player Lionel Messi stands next to a Chinese traditional painting of himself during a promotion event in Beijing July 21, 2007. REUTERS/Alfred Cheng Jin (CHINA)
  • Spain's Nadal listens to Banesto chairwoman Botin during an event in Madrid

    NADAL BANESTO

    Spain's tennis player Rafael Nadal (L) listens to Ana Patricia Botin, chairwoman of Spain's bank Banesto, as they pose after a promotional event at the bank's headquarters in Madrid October 23, 2007. REUTERS/Sergio Perez (SPAIN)
  • Soccer player Beckham poses with Japanese fan at promotional event in Tokyo

    BECKS MOTOROLA

    Soccer player David Beckham (L) of England poses with a Japanese fan at a promotional event in Tokyo December 29, 2006. REUTERS/Toru Hanai (JAPAN)

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