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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • A Japanese fan holds an image of Real Madrid's Raul as she waits for his arrival at Tokyo's Narita airport.

    RAÚL FAN

    A Japanese fan holds an image of Real Madrid's Raul as she waits for for the arrival of Real Madrid at Tokyo's Narita airport July 24, 2005. Real Madrid will play two friendly matches against Japan's J-League teams. REUTERS/Toru Hanai TH/DH
  • Manchester United's Ronaldo kisses golden boot trophy in a presentation ahead of their English Premier League soccer match against West Ham at Old Trafford in Manchester

    CRISTIANO

    Manchester United's Cristiano Ronaldo kisses the golden boot trophy awarded to him as 'FIFPro Player of the Year 2008' in a presentation ahead of their English Premier League soccer match against West Ham at Old Trafford in Manchester October 29, 2008. REUTERS/Toby Melville (BRITAIN)
  • Ronaldo of Portugal holds FIFA World Player 2008 award during FIFA World Player of the Year soccer awards ceremony in Zurich

    CRISTIANO FIFA

    Cristiano Ronaldo of Portugal holds the FIFA World Player 2008 award during the FIFA World Player of the Year soccer awards ceremony in Zurich January 12, 2009. REUTERS/Christian Hartmann (SWITZERLAND)

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