Summer 2024 in Spain, with the World Tourism Organization

Natalia Bayona, the executive director of the World Tourism Organization (UNWTO) joins us to talk about tourism in Spain this past summer, now that we've finally settled back into our routines after the holidays. Spain is one of the world's most popular destination countries and the tourism sector is crucial for the country's economy. But this summer we've also witnessed unrest amongst locals in different parts of Spain, and the strengthening of the turismofobia sentiment. Can Spain's tourism sector adapt to the challenges of a changing world?